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by Harvard Business Review : HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)

ISBN : #163369450X | Date : 2011-02-07

Description :

PDF-a38a9 | Managing people is fraught with challenges―even if you’re a seasoned manager. Here’s how to handle them.If you read nothing else on managing people, read these 10 articles (featuring “Leadership That Gets Results,” by Daniel Goleman). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees’ performance.HBR’s 1… HBR’s 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)


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by Joannis Paul Schweres : Mercedes-Benz’s Marketing Strategy in Mexico

ISBN : #3656877637 | Date : 2015-01-19

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PDF-e42a7 | Seminar paper from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, EGADE Business School, language: English, abstract: The automobile industry is famous for being ahead of the curve in most areas. Automotive companies cannot rely on a one-time announcement or word-of-mouth chatter to keep a steady stream to custo… Mercedes-Benz’s Marketing Strategy in Mexico


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by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

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PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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by James Kalbach : Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

ISBN : #1491923539 | Date : 2016-05-05

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PDF-20a32 | Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, … Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams


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by Eric Sheinkop : Return of the Hustle: The Art of Marketing With Music

ISBN : #1137582006 | Date : 2016-04-05

Description :

PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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by Robyn Haydon : Value: How to Talk about What You Do So People Want to Buy It

ISBN : #192545715X | Date : 2016-06-01

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PDF-2e7be | Why is it so hard to win new business? That’s a good question – and this book is designed to help you answer it. Value is for people who work in services industries and in services-based professions like human services, professional services, and complex technical services. In order to use your expertise to help others, to do good work, and to make a difference, we must first convince them that th… Value: How to Talk about What You Do So People Want to Buy It


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Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds) PDF




by Multiple Authors : Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)

ISBN : #0314267166 | Date : 2010-06-01

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PDF-34759 | Implementing a Successful Sales Strategy is an authoritative, insider’s perspective on planning, executing, and maintaining a winning sales strategy to keep your company profitable and ahead of the competition. Featuring sales and marketing executives from some of the top companies in the nation, this book provides best practices for defining the scope of impact for your customers, developing stra… Implementing a Successful Sales Strategy: Leading Sales Executives on Generating Demand, Developing Cross-Functional Teams, and Harnessing Technology for Growth (Inside the Minds)


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by Jeremy Hunt : Irresistible Marketing Materials

ISBN : #0954957016 | Date : 2006-06-16

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PDF-53025 | … Irresistible Marketing Materials


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by Simon Banks : How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age

ISBN : #1907308563 | Date : 2016-09-30

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PDF-2bd6c | … How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age


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: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

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PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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by Hayes Roth : Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds)

ISBN : #0314293426 | Date : 2015-01-01

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PDF-b01ce | Updating Your Marketing Strategy provides an authoritative, insider’s perspective on keeping your marketing department abreast of new trends and technologies while remaining focused on proven business tactics. Featuring marketing executives from leading companies across the country, this book addresses essential topics, such as effectively identifying your target customers and adjusting your messa… Updating Your Marketing Strategy: Leading Executives on Leveraging New Technologies and Strategies to Increase Visibility and Grow Revenue (Inside the Minds)


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by Stephen B.; Tanner, Barton; Castleberry : Selling : Building Partnerships

ISBN : #0072315504 | Date : 2000

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PDF-5c93c | This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios…. Selling : Building Partnerships


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by David Ford : Managing Business Relationships

ISBN : #047072109X | Date : 2011-09-26

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PDF-1544a | No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company’s relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managin… Managing Business Relationships


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by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

Description :

PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills by by Stephan M Liozu

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