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: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

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PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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by EDWARD DE BONO : SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing

ISBN : #000255142X | Date : 1993

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PDF-84d45 | … SUR / PETITION – Creating Value Monopolies When Everyone Else is Merely Competing


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by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

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PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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by Miriam Mennen : Applied Marketing Strategy – The Rocker Hotel Sunderland

ISBN : #3640570227 | Date : 2010-03-21

Description :

PDF-252e5 | Project Report from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % – A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavis… Applied Marketing Strategy – The Rocker Hotel Sunderland


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Selling Online: How to Become a Successful E-Commerce Merchant PDF




by Jim Carroll : Selling Online: How to Become a Successful E-Commerce Merchant

ISBN : #0793145171 | Date : 2001-03-14

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PDF-9413d | Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business. In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a syst… Selling Online: How to Become a Successful E-Commerce Merchant


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Good to Great CX: Customer Experience Strategy to Execution PDF




by Isabella Villani : Good to Great CX: Customer Experience Strategy to Execution

ISBN : #099454247X | Date : 2016-10-10

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PDF-74afb | In today’s competitive global market, good customer experience isn’t enough. From one industry to another, customers are demanding the ‘wow’ factor. They expect to be able to deal with organisations at any time, moving seamlessly between different channels, and they expect to encounter great customer experience at every point along the way. So how do you gain customers’ trust and loyalty in an env… Good to Great CX: Customer Experience Strategy to Execution


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by Benjamin Bach : International marketing entry strategy for the Red//Green Company

ISBN : #363881095X | Date : 2007-10-01

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PDF-13d72 | Essay from the year 2006 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, 39 entries in the bibliography, language: English, abstract: Market analysis is an important instrument in assessing the attractiveness of a particular market, si… International marketing entry strategy for the Red//Green Company


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by Frederick L. Allen : Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

ISBN : #0887307515 | Date : 1995-07-05

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by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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: The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

ISBN : #0199569452 | Date : 2011-03-22

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PDF-55fdd | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the cha… The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)


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by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

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PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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by Ron Rice : Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First

ISBN : #1935391658 | Date : 2012-12-05

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PDF-bbcdb | In Building Relationships That Last a Lifetime, Ron Rice reveals the secrets he has learned in his fascinating, entrepreneurial journey to success. He examines the key strategies he used to identify, develop,and maintain both professional and personal relationships over the course of his career. Beginning as a traveling salesman, Rice navigated up through business opportunities and relationships … Building Relationships that Last a Lifetime: How to Flourish in Life by Putting People First


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ISBN : #1633694550 | Date : 2013-03-12

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